Acquires a 25.4% stake.

JOHANNESBURG, March 11 (Reuters) - South African industrial group Imperial Holdings (JSE:IPLP) has bought a 25.4 percent stake in vehicle tracking firm MiX Telematics (JSE:MIX) for an undisclosed amount, it said on Thursday.

Imperial, whose activities cover auto retailing, rental and logistics, said the deal would enhance the relationship it already has with MiX Telematics, whose operations also include fleet management.

MiX Telematics, which owns the third largest vehicle tracking supplier Matrix, already provides services to Imperial's 250 new and used vehicle dealerships.

"Several of MiX's other products in the fleet management arena, which are successfully marketed in South Africa and abroad, may also find applications in the Imperial group," Imperial said.

Imperial has said it would limit new investments in its recession-hit auto dealerships unit in favour of its logistics and tourism related unit.

Shares in Imperial rose 1.78 percent to 106.61 rand while Mix Telematics jumped 3.57 percent to 1.16 rand by 1027 GMT.

MiX Telematics will be equity accounted by Imperial as an associate. (Reporting by Tiisetso Motsoeneng)

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