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Most valuable South African brands revealed

Mobile operators lead the pack.

Brand Finance in partnership with Brand South Africa and Brand Africa are proud to have launched the Brand Finance South Africa 50, a study of the most valuable brands from South Africa, at the launch event in Johannesburg. Brand Finance South Africa has measured the financial value (R) of the 50 most valuable brands from South African companies. These companies operate both within and outside South Africa.

MTN has topped the list as the Most Valuable South African Brand with a global value of R43.3 billion and is also the only South African brand in the Brand Finance Global 500, the definitive guide to the world’s Top 500 brands. MTN continues to expand both their presence and their brand across the African continent and now with a firm footing in the Middle East the Telecommunications giant is a brand that South Africa can be proud of.

South African banks have also had a successful year in 2012 with Standard Bank ranked as the Most Valuable Banking Brand. Banks make up the majority of The Top 10 with ABSA, Nedbank and First National Bank also securing high places in the South African ranking. As the European financial crisis continues, South Africa has proven itself an example of a stable financial environment proving once more that businesses should turn towards the African markets for examples of how best to thrive in difficult economic conditions.

‘The uniformity of the MTN brand and its ability to transcend all eleven of South Africa’s languages, as well as the multitude of international languages across the African continent, is one reason that it has succeeded so well. It is a truly South African brand but also a truly African brand and in that respect it is no surprise that MTN is such a loved and valued brand’ said Ollie Schmitz, Managing Director Brand Finance South Africa.

Thebe Ikalafeng, founder and executive chairman of Brand Africa said “The results affirm South Africa’s, and indeed Africa’s, as being at the cutting edge of and setting global standards in building telecoms and financial services and brands. It is therefore not surprising that MTN, with over 100m customers across Africa is again the leading African brand that embodies the entrepreneurial spirit of great South African brands”.

The results of the Brand Finance South Africa 50 were launched at The Summer Place, 69 Melville Road, Johannesburg. Brand Finance was also pleased to announce the following awards for South Africa’s most successful brands.

South Africa’s Most Valuable Brands – 2012
Rank 2012 Brand Parent Company Industry Group Brand Value 2012 (R bn) Brand Rating 2012 Enterprise Value (R bn) Brand Value / Enterprise Value (%)
1 MTN MTN GROUP LTD Telecommunications 43.3 AAA- 317.4 14%
2 Vodacom VODACOM GROUP LTD Telecommunications 18.7 AA+ 152.1 12%
3 Standard Bank STANDARD BANK GROUP LTD Banks 18.0 AA+ 81.7 22%
4 ABSA ABSA GROUP LTD Banks 14.9 AA 100.3 15%
5 SASOL SASOL LTD Oil&Gas 9.2 AA+ 242.9 4%
6 Nedbank NEDBANK GROUP LTD Banks 9.1 AA- 67.6 13%
7 First National Bank FIRSTRAND LTD Banks 9.0 AAA- 69.0 13%
8 Shoprite SHOPRITE HOLDINGS LTD Retail – Food Specialists 8.9 A+ 31.6 28%
9 Investec INVESTEC PLC Diversified Finan Serv 8.8 A+ 31.5 28%
10 Netcare NETCARE LTD Healthcare-Services 7.0 A+ 51.0 14%
11 Spar SPAR GROUP LIMITED/THE Food 6.9 AA- 19.2 36%
12 Pick’n Pay PICK N PAY STORES LTD Retail 6.3 A+ 19.3 33%
13 Mondi MONDI LTD Forest Products&Paper 6.0 A+ 52.2 12%
14 Mediclinic MEDICLINIC INTERNATIONAL LTD Healthcare-Services 5.9 A+ 52.1 11%
15 Sanlam SANLAM LTD Insurance 5.9 AA 62.5 10%
16 MultiChoice NASPERS LTD-N SHS Media 5.7 A+ 77.9 7%
17 Sappi SAPPI LIMITED Forest Products&Paper 5.0 AA- 35.0 14%
18 Telkom TELKOM SA LTD Telecommunications 4.8 AA- 24.9 19%
19 Huletts TONGAAT HULETT LTD Holding Companies-Divers 3.9 A+ 18.2 21%
20 Truworths  TRUWORTHS INTERNATIONAL LTD Retail 3.9 A+ 33.8 11%
21 Miller Genuine Draft SABMILLER PLC Beverages 3.6 A+ 28.4 13%
22 Media24 NASPERS LTD-N SHS Media 3.2 AA- 39.9 8%
23 Carling Black Label SABMILLER PLC Beverages 3.2 AA- 22.5 14%
24 Mr Price MR PRICE GROUP LTD Retail 3.2 AA- 10.5 30%
25 Makro MASSMART HOLDINGS LTD Retail 3.1 AA- 8.3 37%
26 Liberty  LIBERTY HOLDINGS LTD Insurance 2.8 A+ 24.3 11%
27 Castle SABMILLER PLC Beverages 2.7 AA 18.9 15%
28 Bidvest BIDVEST GROUP LTD Holding Companies-Divers 2.7 A 69.6 4%
29 Discovery DISCOVERY HOLDINGS LTD Insurance 2.7 AA+ 26.0 10%
30 African Bank AFRICAN BANK INVESTMENTS LTD Diversified Finan Serv 2.7 AA- 18.1 15%
31 SABMiller SABMILLER PLC Beverages 2.5 AA- 540.6 0%
32 Altech ALLIED TECHNOLOGIES LTD Telecommunications 2.5 A+ 6.5 38%
33 Grindrod GRINDROD LTD Transportation 2.4 A+ 14.0 17%
34 Clicks CLICKS GROUP LTD Retail-Drug Store 2.4 A+ 8.4 29%
35 SAA South African Airways Transportation 2.4 AA 0.0  
36 Nampak NAMPAK LTD Packaging&Containers 2.3 AA- 16.8 13%
37 Life LIFE HEALTHCARE GROUP HOLDIN Healthcare-Services 2.1 A 31.5 7%
38 Game MASSMART HOLDINGS LTD Retail 2.0 AA- 7.7 26%
39 Capitec Bank CAPITEC BANK HOLDINGS LTD Diversified Finan Serv 2.0 A 17.6 11%
40 Checkers SHOPRITE HOLDINGS LTD Retail – Food Specialists 1.9 A+ 12.2 16%
41 Sasko PIONEER FOODS LTD Food 1.9 A+ 7.8 24%
42 Santam SANTAM LTD Insurance 1.9 A 17.8 10%
43 Hansa Pilsener SABMILLER PLC Beverages 1.9 A+ 14.9 13%
44 PG Bison STEINHOFF INTL HOLDINGS LTD Manufacturing  1.7 A 8.1 21%
45 Rainbow Chicken RAINBOW CHICKEN LTD Food 1.7 A+ 5.3 32%
46 Lewis LEWIS GROUP LTD Retail 1.6 A 8.8 19%
47 Momentum MMI HOLDINGS LTD Insurance 1.5 A+ 21.0 7%
48 Rand Merchant Bank  FIRSTRAND LTD Banks 1.5 A+ 13.8 11%
49 Imperial IMPERIAL HOLDINGS LTD Holding Companies-Divers 1.4 A+ 32.5 4%
50 Miladys MR PRICE GROUP LTD Retail 1.2 A+ 4.5 27%
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