Taste Holdings has signed a 30-year master licence agreement to develop the international Domino’s Pizza brand in Southern Africa. Domino’s Pizza is considered the world’s leading pizza delivery brand in both store numbers and unit sales, and has over 10,800 outlets in more than 70 countries.
Taste announced late on Wednesday in a SENS statement that Domino’s Pizza would become the group’s leading pizza brand. Franchisees of existing pizza brands such as Scooters Pizza and St Elmo’s will be given the opportunity and assistance to convert to Domino’s Pizza.
CEO of Taste Holdings and founder of Scooters Pizza, Carlo Gonzaga, says that both Scooters Pizza and St Elmo’s are based on similar principles and operating standards as Domino’s Pizza. He said the entry of a leading global pizza brand was a logical next step in the evolution of the South African pizza market.
Founded in 1960, Domino’s Pizza is the recognised world leader in pizza delivery, and delivers more than 1 million pizzas daily worldwide. It is the market leader in 38 markets, including the U.K., India, Mexico, Australia, South Korea, Turkey and France.
The statement did not reveal the timeline of the rollout, but the first outlets are expected to open their doors later this year. No new Scooters Pizza or St Elmo’s stores will be opened for the next few months. New franchisee applications for new Domino’s Pizza stores will be accepted.
According to the statement the agreement allows Taste to market the brand in seven Southern African countries, including South Africa, Lesotho, Swaziland, Namibia, Botswana, Zimbabwe and Mozambique. Zambia and Malawi will follow on the fulfillment of certain conditions.