Digital Innovation Zone
111 Smit Street
Igor Rodionov is the managing director of Advicement Investment Services, the company behind a locally-developed online financial advisor: Advicement. Advicement provides an automated investing service with a focus in quantitative and passive investing through portfolios of exchange-traded funds.
Before Advicement, Igor worked as a quantitative analyst providing research to the asset management industry in South Africa. During his time at a bank, Igor was a rated analyst in the quantitative analysis and risk measurement categories, according to the Financial Mail’s Ranking the Analysts survey in 2015.
Igor holds BSc (Actuarial Science and Statistics), BSc Hons (Advanced Mathematics of Finance) and MSc (Computational and Applied Mathematics) degrees from the University of Witwatersrand. He continues to maintain a close relationship with the institution, and lectures courses on the South African financial markets and numerical methods in finance, while also supervising projects.
The idea behind a local robo-advisor was born when Igor attended the Advanced Risk and Portfolio Management (ARPM) workshop in New York in 2014. The ARPM workshop specialises in the advanced techniques for the quantitative approach to investing. After obtaining the ARPM certificate and spending two years developing the platform, Advicement was officially launched.
Advicement Investment Services is the company behind the locally developed Online Financial Advisor. The company was incorporated in 2015, and the next two years were spent researching and developing a platform that would bring personalised, comprehensive and transparent financial advice to all South Africans. The company mission is to give everyone an opportunity to reach their financial goals, on their own terms, through saving and investing on the back of our quantitative investment methodology.
Advicement offers investment portfolios of locally listed ETFs through the Easy Equities platform, which has one of the lowest brokerages in the country. Keeping the investment fees low is of primary concern for Advicement and the reason Advicement advocates the passive investing approach.
To utilise our online investment process, all you need to do is answer a quick questionnaire about your preferences and your financial goals. Advicement will analyse your answers and recommend an investment portfolio with an appropriate risk level given your situation. This is done through a user-friendly, interactive dashboard that is supplemented with a wealth of information.
Give Advicement’s online investment process a try and decide if goal-based investing is for you.