Willem is a CFP® professional. CFP certification is the only globally recognized mark of professionalism for financial planning.
Willem’s financial- and insurance career started in 1987 at Old Mutual. He has spent most of his career at one of the largest insurance companies in South Africa, where he fulfilled various roles and won several national and international awards. He decided to join Efficient Wealth in 2011. Willem is enthusiastic about sharing his knowledge and has done more than 600 television, and just a bit more than 1 000 radio interviews, focusing on financial education.
Efficient is as efficient does. We’re not about promise; we’re about performance. That’s why Efficient Wealth was established in 2003 as a subsidiary of the Efficient Group Limited. The aim was to provide holistic personal financial services, with a complete suite of financial and investment management products. From financial planning to specialised products and services, we have the right investment and financial portfolio services to cater for every need, to South Africans from all walks of life. The objective of our financial advisors is to provide a wide array of ‘best-of-breed’ independent financial planning products and services to meet your and your family’s diverse and ever-changing investment management and financial needs. We’ll make the most of whatever you have. For the people you love. That’s just what we do.