What does smart investing look like?

There is clear evidence that low cost investing has material long-term benefits.

Around the world, investors are shifting more and more money into passive funds. For most, the biggest attraction is their low cost – with fees that can be as much as 10 times cheaper than those charged on active funds. However, investing isn’t about picking the cheapest product on the shelf for the sake of saving money. There is a lot more to it.

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