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Company policy needs to be linked to the needs of the customer. (Quick Insight 5’36”).

Ian Fuhr, Founder and CEO of South Africa’s beauty and cosmetic franchise Sorbet – now with a salon in London – shares one of his uniquely insightful business principles regarding customer retention. In this excerpt from a 40-minute, face-to-face interview, Fuhr discusses the thinking and successful formula behind the Sorbet franchise’s unusual return policy and pay-back guarantee.

Watch the full interview with Ian Fuhr here.

In partnership with FNB, Moneyweb presents this bespoke leadership video series with top business people. The interview draws on the person’s life, failures and the lessons they have learnt on their journey to the successful leadership positions they hold today.

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