Who would think of employing a branding professional from Coca Cola – to brand cement? Dr Lelau Mohuba’s business partner in Sephaku Cement, that’s who. Maybe because he happens to be Aliko Dangote – Nigeria’s first billionaire and currently Africa’s wealthiest businessman – or maybe because he is a staunch believer in harnessing the power of a brand.
In this quick insight extracted from a 40-minute interview with Dr Mohuba, the remarkable retired doctor turned iconic South African entrepreneur, we hear about the secrets of distinguishing a brand, no matter what the product is.
In partnership with FNB, Moneyweb presents this bespoke leadership video series with top business people. The interview draws on the person’s life, failures and the lessons they have learnt on their journey to the successful leadership positions they hold today.