Continuously reinvent and reposition yourself in your business

Living by the mantra of ‘adapt or die’ can lead to great success – Quick Insight (3’13”).

Esna Colyn may have started her business career in a nicely predictable, traditional manner, as a chartered accountant doing her articles with an investment banking giant. But that’s where the predictability of her journey ended. While she is, today, the CEO of one of South Africa’s foremost Beauty Franchises, Imbalie Beauty, she has had to reinvent herself and her roles multiple times along her journey to business leadership. Or rather, she unquestioningly, unhesitantly chose to. Unlike many entrepreneurs who start out in a business career expecting things to remain comfortably constant, Colyn personifies the dictum of ‘adapt or die’, with great success.

In this 3’13” Quick Insight extracted from a full length video interview, Colyn shares the lessons learnt and her business philosophy – born out of the events that shaped her career and the dramatic turnaround of the organisation that she engineered into her current burgeoning beauty franchise.

For the full length interview click here.

In partnership with FNB, Moneyweb presents this bespoke leadership video series with top business people. The interview draws on the person’s life, failures and the lessons they have learnt on their journey to the successful leadership positions they hold today.

Other business leaders share their stories here.

 

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