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Don’t start a business for the money… money will come

Lessons learnt by the serial entrepreneur and founder of the successful YuMe Sushi Bar and Rocomamas.

Money is the ultimate output of a business, the whole point, right? Not according to the successful businessman Brian Altriche. In fact, he believes that money should be the last thing on an entrepreneur’s mind. Which of course sounds like a somewhat counter-intuitive statement, but in this Quick Insight video clip extracted from a full length interview, Altriche explains his thinking. Once you’ve heard his reasoning, which kicks off with ‘…working for yourself is the ultimate freedom. Freedom is not money’, it’ll start making sense. By the time you get to the part where he shares how this apparently upside-down prioritising can actually make a business more successful, it’ll all make perfect sense.

View the full length interview here.

In partnership with FNB, Moneyweb presents this bespoke leadership video series with top business people. The interview draws on the person’s life, failures and the lessons they have learnt on their journey to the successful leadership positions they hold today.

Other business leaders share their stories here.

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Gavin Butchart

Gavin Butchart

Brenthurst Wealth Management (Pty) Ltd
Moneyweb Click an Advisor
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