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‘I got into this form of leadership because I wanted to make large scale systemic impact’

How Africa’s most innovative SMME investment company is creating real opportunity for ordinary people.

Yusuf Randera-Rees is a social entrepreneur who is prepared to fail often and make big sacrifices – but only if he can make a big impact on the lives of a large number of South Africans. The vision for The Awethu Project – which he co-founded in 2009 and leads as CEO – is ‘…to build a global society where everyone is capable of reaching their full entrepreneurial potential’. In this case, ‘everyone’ being the operative word. Which may sound like the naive dream of a young businessman at first.

Until you discover that Randera-Rees is a Harvard and Oxford graduate with hard-earned academic and business credentials – and an innovative, mobile Pan-African entrepreneur support app that he is about to take to scale.

In this Quick Insight video, extracted from a full length face-to-face interview, he shares the lessons he’s learnt on the way to achieving his ambitious goals.

View the full length interview here.

In partnership with FNB, Moneyweb presents this bespoke leadership video series with top business people. The interview draws on the person’s life, failures and the lessons they have learnt on their journey to the successful leadership positions they hold today.

Other business leaders share their stories here.

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