[Video] Telkom’s CMO peers into the future of marketing

Also see the highly successful #LikeaGirl ad Scarcella cites, which cleverly addresses negative stereotypes.

At the recent IMC Conference held in Johannesburg, Enzo Scarcella, CMO of Telkom, delved into what he believes the future of marketing and communications looks like – and what this means for marketers. One of the examples Scarcella cited [of a brand drawing on human emotions] was the Always sanitary protection brand’s international case study, which drew on the insight that girls going through puberty experience a huge loss of confidence.

Watch the video interview with Scarcella and the ad he cites here.

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