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Confusion as Philip Morris launches anti-smoking campaign

The company, which just launched new tobacco products, is vouching for better alternatives for those who are unable to quit the habit.

Anti-smoking groups have slammed tobacco manufacturer, Philip Morris for what they say is a continuation of the company’s deception. Ironically, the company declared this year the Year of Unsmoke, supposedly because it believes in a smoke-free future.

A statement by the likes of the Campaign for Tobacco-Free Kids, the American Cancer Action Network, the American Heart Association and the American Lung Association says that while the tobacco company talks of a smoke-free future, it’s still aggressively marketing its traditional cigarettes across the globe and targeting, especially, low- and middle-income countries as key markets.

So, what really is Philip Morris’s position – are they trying to adapt to a world where tobacco has become increasingly rejected? To discuss this matter further, Zanele Mthembu, public health and development consultant at the Campaign for Tobacco-Free Kids, South Africa and Marcelo Nico, the CEO of Philip Morris SA speaks with Nompu Siziba.

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