NASTASSIA ARENDSE: Time to check in on something I find very interesting, and a great initiative – a business book for entrepreneurs translated into isiZulu. The author of that book is Nokwazi Mzobe. Nokwazi, thanks so much for your time.
NOKWAZI MZOBE: Thank you very much for the interview.
NASTASSIA ARENDSE: I spoke to you a few months ago and at the time we were talking about the Small Business Handbook. Now you’ve translated it into isiZulu. Tell me why you decided to that.
NOKWAZI MZOBE: I think for us the key premise around the book is about making it accessible to as many people as possible. One of the things we were keen on achieving is that accessibility means having the book available in as many languages as possible. That’s why we translated it into isiZulu.
NASTASSIA ARENDSE: In terms of the information that you provide in this book, why would somebody want to get it? What’s in there for me?
NOKWAZI MZOBE: What’s in there for you is basically a toolkit that will guide you as an entrepreneur in terms of places you can go to get more information; in terms of places you can go to find finance and funding; and even just guidelines on how to put together your brand, what sort of tools you can use to do market research. It’s really a guiding tool.
NASTASSIA ARENDSE: In terms of the insights you’ve put together in the book, how did you collect all of this, because there is so much happening? Did your relate some of your personal experiences as an entrepreneur?
NOKWAZI MZOBE: Yes. The combination of the experiences I had when I was starting up. But also because I coach and mentor entrepreneurs I started finding questions that consistently came up as I looked at some people. And taking from those insights I decided to use those insights to put together the content of the book.
NASTASSIA ARENDSE: Is it out now in the isiZulu language, and where can people find it?
NOKWAZI MZOBE: It is out. It is available on our online store, and the e-book is also available. We are yet to get it into retail stores.
NASTASSIA ARENDSE: And that online store would be?
NOKWAZI MZOBE: It’s www.matoyane.co.za, and people should just click on Shop/Thenga.
NASTASSIA ARENDSE: Right, great. Thanks, Nokwazi, for your time.