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Wallet squeeze boosts Black Friday phenomenon in SA

Black Friday added R1.36 billion to FMCG sales in November 2017.

In just two years, Black Friday has become a mega shopping phenomenon in South Africa. This is according to findings from Nielsen’s Advanced Analytics division, which shows that the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector. 

Kerith Botha, MD at Nielsen South Africa, talks to Classic Business Breakfast about Black Friday trends in SA. 

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