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What to do when your idea is stolen or copied

How do you prove that a design or idea is yours?

South African retailer Woolworths has found itself in hot water this week after it was exposed for copying work produced by local small business owner Shannon McLaughlin.

The global brand released an apology on Wednesday, in which it acknowledged that were was a resemblance between its baby carrier and one made by McLaughlin’s business Ubuntu Baba. 

Janine Hollesen, director at Werksmans Attorneys, gives insight into what recourse one has should they find that their work has been copied and the importance of designers following steps to protect their work. 

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