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Rwanda launches first ‘Made in Africa’ smartphones

The launch pushes Rwanda’s ambitions to become a regional technology hub.

Rwanda’s Mara Group launched two smartphones on Monday, describing them as the first “Made in Africa” models and giving a boost to the country’s ambitions to become a regional technology hub.

The Mara X and Mara Z will use Google’s Android operating system and cost 175 750 Rwandan francs ($190) and 120 250 Rwandan francs ($130) respectively.

They will compete with Samsung, whose cheapest smartphone costs 50 000 Rwandan francs ($54), and non-branded phones at 35 000 Rwandan francs ($37). Mara Group CEO Ashish Thakkar said it was targetting customers willing to pay more for quality.

“This is the first smartphone manufacturer in Africa,” Thakkar told Reuters after touring the company alongside Rwanda’s President Paul Kagame.

Companies assemble smartphones in Egypt, Ethiopia, Algeria and South Africa, but import the components, he said.

“We are actually the first who are doing manufacturing. We are making the motherboards, we are making the sub-boards during the entire process,” he said. “There are over 1 000 pieces per phone.”

Thakkar said the plant had cost $24 million and could make 1 200 phones per day.

Mara Group hopes to profit from the African Continental Free Trade Agreement, a pact aimed at forming a 55-nation trade bloc, to boost sales across Africa, Thakkar said.

The agreement is due to begin trading in July next year, aiming to unite 1.3 billion people and create a $3.4 trillion economic bloc. But it is still in the very early stages and no timelines have been agreed for abolishing tariffs.

Kagame said he hoped the phone would increase Rwanda’s smartphone usage, currently at around 15%.

“Rwandans are already using smartphones but we want to enable many more. The introduction of Mara phones will put smartphones ownership within reach of more Rwandans,” Kagame said.

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Looking at the specifications these phones are very expensive compared to Chinese branded phones, even the Samsung phones with similar specs seem cheaper. It is advertised as African made but it looks that most people involved are Indians.

Africa can not compete with the other markets. Not on price and not on quality. Look at the the above. Who is willing to buy inferior products for more than four times the price of a good product. No one, not any where in the world.

End of comments.

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