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Barclays Africa is said to halve retail-banking executives

Barclays Africa is revamping its strategy after Barclays Plc cut its controlling stake to below 15% to trim back its international operations.

Barclays Africa Group may halve the number of top jobs at its South African retail and business bank as it reorganises after its British parent cut its stake, according to a person familiar with the matter.

The Johannesburg-based lender started talks to consult executives on a plan that may result in the reduction of top management posts in the unit to 12 from 27 to flatten the company’s management structure, the person said, asking not to be identified because the matter is private. Once the consultation process is completed, the jobs will be advertised and executives who aren’t selected for the posts will be considered for employment elsewhere in the company, the person said.

Barclays Africa is reverting to the Absa Group name and revamping its strategy after Barclays cut its controlling stake to below 15% to trim back its international operations. Chief executive officer Maria Ramos is embarking on a second round of top management changes after announcing in April that she is refocusing the company around four main divisions — retail and business banking, corporate and investment banking, rest of Africa, and wealth management and insurance.

The South African retail and business banking division “is the first to commence a process of overhauling its structure” so that it fits with an organisational culture built around entrepreneurial drive and accountability, while “restoring market leadership in our core businesses,” Barclays Africa said in an emailed response to questions. “The aim is to create businesses that are agile” and collaborate well, it said, declining to comment further until the process is complete.

On the payroll

The lender is seeking to double revenue from its business in the rest of the continent to 12%, while regaining market share among consumers in South Africa, where the retail and business banking unit accounts for more than half of the group’s earnings. Arrie Rautenbach, the CEO of the retail and business bank, will keep his job, the person said.

Plans to cut the number of executive jobs come a month after deputy chief executive David Hodnett, who in May last year was put in charge of the retail bank, resigned before completing a two-month sabbatical. Each person affected by the changes could remain on the bank’s payroll for up to three months before making a decision to either stay with the company or move on, the person said.

Craig Bond, the chief executive officer of partnerships, joint ventures and strategic alliances, stepped down on Thursday after choosing to take early retirement, according to an internal memo, which was seen by Bloomberg News. Bond decided the time had come to “pass on the baton to new leadership,” it said.

The Costs Challenge

Barclays Africa’s operating expenses rose 2.9% faster than revenue growth in 2017 as the lender struggled to boost income amid an anemic South Africa economy and unemployment at a record high. Gross domestic product shrank 2.2% in the first quarter of this year from the prior three months as Jacob Zuma’s scandal-ridden tenure came to an end, with Cyril Ramaphosa replacing him as president in February. The central bank expects the economy to expand 1.7% this year.

“The economy is weak, so getting top-line growth is going to be difficult,” especially in the retail-banking business, said Adrian Cloete, an analyst at PSG Wealth in Cape Town. “It makes sense that they look at their costs.”

Shares in Barclays Africa declined 2.1% as of 10 am in Johannesburg, in line with a 2.2% drop in Standard Bank, the largest lender in Africa, and a 2% drop in Nedbank. Barclays Africa in March said it will control costs while predicting improvements in loan and deposit growth.

© 2018 Bloomberg L.P

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