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Brian Joffe’s Long4Life buys a beauty salon chain

Deal values Sorbet at R116 million.

JOHANNESBURG – Brian Joffe, one of South Africa’s most respected dealmakers, will buy a beauty salon chain, his new company Long4Life said on Friday, marking a return to the acquisition trail for the billionaire founder of industrial conglomerate Bidvest Group.

The cash-and-share deal would be the second announced acquisition in as many weeks by Long4Life, an investment holding company started earlier this year when Joffe stepped down as chief executive of Bidvest .

Long4Life said the deal valued Sorbet, a beauty therapy chain with nearly 200 outlets, at R116 million ($9 million) and underlines the company strategy of seeking investments with a lifestyle focus.

Long4Life has also offered to buy out sporting and outdoor goods retailer Holdsport in all-share deal that values the target at nearly $200 million, the companies said last week.

Under the deal, Holdsport shareholders will receive 10.44 shares in Long4Life for each one held, valuing Holdsport at R2.6 billion, or around R64 per share. 

The exchange ratio is about 11% premium to Holdsport’s closing price on the day before the deal announced on July 3.

Joffe turned Bidvest from a small, apartheid-era venture selling bakery ingredients into an empire with more than 300 businesses ranging from freight and auto sales to frozen food.

($1 = R13.1779)

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Moneyweb Investor Issue 26

Yes, recession is stifling the economy and dirty politics darkens our discourse, but that is today. There are those who are planning for a better, brighter tomorrow. We talk to Chris van der Merwe, founder of Curro, about how he plans to transform tertiary education for the greater good with his new company, Stadio.

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