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#CheaperThanChicken has banks clucking over fees

Have a giggle at these banks having a go at each other.
Nandos pokes fun at Absa, and other banks climb on the bandwagon. Picture: Dhiraj Singh, Bloomberg

The chickens are coming home to roost for Absa.

The South African lender in July used its separation from Barclays to reboot its image through an advertising campaign using the catchphrase “Africanacity.” The term, it said, is a new word to celebrate the tenacity, ingenuity, positivity and creativity in the way Africans find ways of getting things done.

It didn’t take long for Nando’s — the fast-food chain known for its peri-peri chicken, hot sauces and quirky marketing — to respond with its own video advertising two pieces of chicken and fries for R84 under the title “More South African Flavour.” The clip pokes fun at Absa’s interpretation of the continent by using exaggerated colours and images, including a snippet of two brightly adorned models caressing and kissing a red bottle with the bank’s logo replaced with the words “african nasti.”

On Wednesday, Absa hit back on Twitter, offering a bundle of banking services including access to an overdraft facility, funeral cover and some free transactions for what it said is cheaper than chicken. That set off a series of ripostes from at least two of the Johannesburg-based lender’s main rivals.

Stellenbosch-based Capitec Bank, which has grown faster than most South African lenders by undercutting their fees, was first to reply.

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Ramos has too much “baggage” to take ABSA to recover the lost market share, she eats crayfish with Jooste on weekends!

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