Registered users can save articles to their personal articles list. Login here or sign up here

Discovery slowly opens its bank ‘doors’

But you can’t simply ‘get’ an account on day one.

Discovery Bank will start accepting new clients from Monday, three months later than it had anticipated when it unveiled its banking proposition in November.

Discovery Group CEO Adrian Gore says: “The early onboarding phase – limited to 1 000 clients – was longer than planned, however was vital. We are building a behavioural bank with over 120 distinct and connected systems, and given this, needed to finalise four structural factors relating to the bank, namely the integration of full-scale digital banking functionality for clients within the Discovery ecosystem, the systems and technology infrastructure, the rewards architecture, and the migration of existing Discovery Card holders.”

Customers will not simply be able to open accounts. Prospective clients had to leave their details on the Discovery app or website to register their interest, and the bank would be in contact to onboard a limited number of those. This process will continue. From Monday, it will ramp up onboarding to a targeted rate of 1 000 a day by the end of August, and “scale further thereafter”.

Read: Behold, Discovery Bank!

Discovery defends the additional time taken to get to this stage and says that “despite the long early onboarding period, the bank’s business plan is largely intact” and that “for the bank to break even roughly 500 000 to 600 000 clients are needed”.

It promises that clients will be onboarded in under five minutes with Fica, anti-money laundering and know your customer (KYC) compliance all being digitally fulfilled. It says accounts will have immediate transaction capability, and that cards will be delivered the next day.

Financially healthy incentives

The bank is premised on making people healthier, but in a financial sense. It uses a new flavour of the Vitality chassis – Money – to encourage and incentivise behaviour change, which its health and car insurance customers will already be familiar with (through Vitality Health and Vitality Drive).

Vitality Money links interest rates on savings and borrowings directly to client behaviour. On savings, rates of up to 6.5% per annum on so-called lazy balances and 7.5% per annum for demand savings can be achieved. On borrowings, up to prime less 1% can be achieved, depending on behaviour. It also offers dynamic discounts at its Vitality partners, such as kulula.com, British Airways, Emirates, Qantas, Shell, BP, Uber, Woolworths, Pick n Pay, Clicks, Dis-Chem, Sportsmans Warehouse, Totalsports, Virgin Active and Planet Fitness.

Vitality Money behaviour will effectively ‘boost’ their core Vitality rewards discounts. For example, the up to 35% discount on local flights on partner airlines can be boosted to as much as 75%.

The model works. Says Gore: “Encouragingly, the early onboarding phase revealed that Vitality Money creates the correct segmentation and drives engagement and change in behaviour.”

He adds that “engaged Discovery clients are not only healthier, but also better with their finances”. Over 70% of the bank’s admittedly small customer base is on Vitality Bronze status or above. It would’ve onboarded a representative sample across its base to ensure that it had a diverse set of real customers.

Delay explained

Two factors have seemingly delayed the ‘opening’ of the virtual, branchless bank to the public (technically, it has only a single ‘branch’, at Discovery’s head office in Sandton).

First, it will have to migrate existing Discovery Cards from FNB to its new Discovery Bank platform. This process is not yet complete. In excess of 300 000 cards will ultimately need to be seamlessly moved, a complicated task given that these are active credit cards being used by real clients. 

Second, it has had to figure out what to do with Discovery Miles – the ‘rewards’ currency on its old Discovery Card structure (2.1 billion Discovery Miles are being transferred to the Bank from (‘legacy’) Discovery Card customers as part of their migration). 

The appeal of earning

It says in this early onboarding phase, it identified that customers didn’t ‘just’ want dynamic discounts. Gore told Business Insider South Africa that “people like the idea of earning and saving something as opposed to just the discount system”.

It will now transition to a model where Discovery Miles will become what it terms “e-money” for the Discovery ecosystem. All cashbacks and discounts will be converted into Discovery Miles which can then be used within the Discovery ecosystem and its partners, used more broadly, or converted into cash.

The group is not sharing any further specifics about exactly how Discovery Miles will work at this stage. Gore did however tell Business Insider that the miles system will be “real-time” (versus others, like eBucks, which are paid out in batches following the end of every month).

Discovery Bank has not yet released any detailed pricing for its bank accounts.

* Hilton Tarrant works at YFM. He can still be contacted at hilton@moneyweb.co.za.

Get access to Moneyweb's financial intelligence and support quality journalism for only
R63/month or R630/year.
Sign up here, cancel at any time.

AUTHOR PROFILE

COMMENTS   6

To comment, you must be registered and logged in.

LOGIN HERE

Don't have an account?
Sign up for FREE

Three tips from a cynical Discovery Medical Aid and Vitality member:

1. Teach your bank board and management about the time value of money:
– you can’t unilaterally delay paying Vitality Cash Back rewards and simply apologise;

– pay interest and apologise, otherwise you are exploiting your clients.

2. Teach your bank board and management about inflation:
– by keeping your Cash Back capped at R1000 but diligently increasing your fees over time you are exploiting your clients.

3. Diversity of leadership team: make sure your bank board and management team have equal numbers of ‘glass half-full’ and ‘glass half-empty’ members and at least one who is of ‘the-glass-is-broken’ mold to cap the hubris.

I’ve been waiting with baited breath for this – received a call that I’m on a “priority” list so hopefully this means NOT another 3 months waiting ;-). I certainly don’t mind waiting for a technologically-driven facility if it means they’re resolving glitches and ironing out problems. We all know how Microsoft pushes it’s launches and then eats up all your resources with endless downloads of “patches”. I have no illusions that Discovery bank will be flawless – anything BUT – if there’s one thing I’ve learned from being a tech-user since 1978 (Ou-Ballie), it’s that something will almost ALWAYS go wrong. Let’s wait and see – I’ll certainly be “dipping my feet” into these waters very slowly. . .

If Discovery bank is as slow to pay out my cash as Discovery Health is to pay out my claims I am definitely not going to be a customer.

See Discovery is late ….Facebooks Coin –Libra will be the new bank for the masses. Those with some savvy will stick to bitcoin. Also noticed that Moneyweb is awfully quiet about bitcoin……after they published a few bitcoin obituaries over the past few years. Wonder why?

I looked at booking a flight same date time etc with Kulula using my vitality code and going directly to Kulula and found that the cost without the Vitality discount was actually lower. My gym membership started when 24 visits per year was required. I did more gym visits than that so even when they raised it to 36 per annum it was fine but after reinstating me 3times i finally had enough when they told me 2 visits to a gym in a day are only counted as 1 i had enough and cancelled vitality.I simply did not see any value. I bought a R4500 mountain bike and have lost 10kg and have so much fun and meet so many people compared to the snotty snobby Virgin Active gym members. Capitec offers real great service and good interest rates and low charges. Somebody tell me what all this system integration and cards have to do with the real value the Discovery Bank is actually providing you.I dont see any…….

Discovery trying to socially-engineer clients to join their bank,on their own terms, is typical of these guys – just look at Vitality.Actually, I’ve saved/gained thousands by opting out of Vitality years ago, and investing the premiums in unit trusts instead.Membership of Vitality is actually chasing your own tail.Why would this be any different?

Load All 6 Comments
End of comments.

LATEST CURRENCIES  

USD / ZAR
GBP / ZAR
EUR / ZAR

Podcasts

SHOP NEWSLETTERS TRENDING CPD HUB

Follow us:

Search Articles:Advanced Search
Click a Company:
server: 172.17.0.2