Future of Mercedes-Benz East London plant secured by investments

Ensures flexibility for the facility as the global auto industry transitions to electromobility.
The plant in the Eastern Cape is one of the cornerstones of the manufacturer’s global production network. Image: Supplied

The longer-term future of Mercedes-Benz’s production plant in East London has been secured by investments to ensure its flexibility to produce vehicles with different powertrains.

The move was driven by the global automotive industry transition to electromobility.

Member of the board of management of Mercedes-Benz AG responsible for Production and Supply Chain Management Jörg Burzer said on Monday there might be a time in the next 10, 15 or 20 years when Mercedes-Benz will have to take a decision on whether it will be producing internal combustion engine (ICE) vehicles, hybrids or all-electric vehicles (EVs).

Flexibility is ‘fundamental’

But Burzer stressed that flexibility is currently one of the fundamental topics in Mercedes-Benz’s manufacturing business.

“We are working on the assumption that by 2035 we will be able to produce 100% electric [vehicles] and so we are preparing the production network for that,” he said.

This follows the announcement by some countries that ICE vehicles will be banned from 2035.

Burzer said Mercedes-Benz used some of the investments it made in South Africa for the production of the new C-Class to introduce flexibility in terms of powertrain technology.

“The South African plant could produce 100% hybrids. Obviously we have to prepare the drivetrain for that, but this secures the future,” said Burzer.

“What is the key and most important topic right now is that our operations in South Africa are flexible in terms of powertrain. This is extremely important, especially since our South African plant is an export plant,” he said.

Billions invested

Mercedes-Benz Cars announced in June that it had invested a further R3 billion in South Africa to boost its investment in the country to R13 billion for the production of the new generation C-Class at its plant in East London.

Read: Mercedes-Benz boosts investment in C-Class production in SA to R13bn

Burzer said the East London plant is one of the cornerstones of Mercedes-Benz’s global production network.

The new C-Class is only being built in two other plants, Bremen in Germany and Beijing in China.

Burzer said plants in Mercedes-Benz’s production network are not targeting the production of a certain percentage of ICE, hybrid or EVs but the flexibility “in this time of transition or transformation” to be able to produce vehicles according to market demand.

Market demand

“What we don’t want to do is to invest heavily in EVs in all our plants right now while not being sure how the market conditions will develop, especially for a car manufacturer like us where we have locations that are very export-orientated,” said Burzer.

“The nice and very good situation that we have in South Africa is that we are completely flexible between ICEs and hybrids so we can react to market demand – and not only this year but also in the coming years.

“That is what we are basically trying to introduce in all our plants right now,” he said.

Read: Mercedes-Benz pushes for improvements to East London harbour

Burzer said this flexibility prevents Mercedes-Benz from building factories that at a certain point of time will be unable to produce vehicles any longer because they are focused on only one powertrain.

Different markets, different speeds

He highlighted that different markets and countries are developing charging infrastructure for EVs and hybrids at “different speeds”, adding that the products Mercedes-Benz produces are obviously dependent on customer demand.

However, customers are dependent on how they can use any vehicle because of the recharging infrastructure.

Burzer said small volumes of ICE vehicles will still be supplied to  countries that are not that prepared for electromobility, but he believes all markets have to start preparing now for electromobility.

“This will be the driving technology for the automotive industry in the future years,” he said.

Burzer confirmed that he discussed the promotion of electromobility in South Africa with Minister of Trade and Industry and Competition Ebrahim Patel at a function in June this year to celebrate the commencement of production of the C-Class at the East London plant.

Green Paper

The South African government in May this year took the first step towards mapping out a road map for the production of full electric vehicles with the publication of an Auto Green Paper on the advancement of new energy vehicles in South Africa.


The Green Paper had extremely tight timelines and the aim was to  finalise the strategy within 90 days to allow the policy proposals to be submitted to cabinet for consideration by October 2021.

Mikel Mabasa, CEO of automotive council Naamsa, said at the time the government had taken a very progressive route by publishing the Green Paper because new energy vehicles are the new future for the automotive industry.

Mabasa stressed that South Africa cannot afford not to play a significant role in the direction the world is taking in terms of the introduction of new energy vehicles.

He added that the future of South Africa’s automotive industry depends on the outcome of discussions on the Green Paper because 64% of the vehicles currently produced in South Africa are exported.

Read: Big investments coming to the auto sector in 2021



Sort by:
  • Oldest first
  • Newest first
  • Top voted

You must be signed in and an Insider Gold subscriber to comment.


You know they are just using you for tax incentives. A sad back water making EVs for the rest of the world while not being able to use them. Backwards.


It seems your life revolves around being a troll. How sad.

Better than being an aging PE teacher at a new money facebrick wannabe school that is not taken seriously and that has a shipping container for a gym.


If you’re so sure why don’t you call my so-called employers.

All bark and no bite.

You are correct.

Mercedes Benz is only here because the SA governments taxes its citizens at a premium…. and funds these auto manufacturers.

With the political risk we are facing in SA…. this so called international community must not step up (like they did prior 1994) and threaten to exit SA!

Apologies…. I meant…… this so called international community MUST step up (like they did prior 1994) and threaten to exit SA!

And they need their posh cars for their elitist anc Wabenzi tribe!

Shew! Seems I upset some people by pointing out that you guys are manufacturing cars for us not because of your competitiveness, or skilled diligent labour or quality (despite what you keep telling yourselves) but because you pay companies to do it. Those incentives end – they go. And you KNOW IT.

you are correct!

The Dti is basically funding this whole mess…. keeping these companies on board to help a few jobs.

Tesla has redesigned manufacturing of cars… way different than Mercedes and BMW…. matter of time before even less labour will be required.

It is a money-laundering scheme. Where the Guptas paid bribes and stole taxpayer money to fund their offshore companies, the government steals taxpayer money to bribe offshore companies to employ Tripartite members at inflated wages. They call it government incentives, subsidies, special business zones, preferential treatment, etc. but the local consumer and taxpayer foot the bill by paying a 30% import tax on vehicles, plus another 30% subsidy to the local auto industry. These are the most expensive jobs on the planet.

The transition to EV’s is going to leave the local car manufacturing industry high and dry. Totally different manufacturing skills and methodologies required and it going to happen much quicker than most people realise.

Who is going to invest R20 to R30 billion in a battery plant. Only the ANC.

Totally agree. Mercedes is sitting on this, they are probably milking ICE for the countries that are poorer or left behind. While the first world customer is embracing and buying electric vehicles.
The transition to Evs will bite them quicker than they can say Tesla.

Why does it need to be one or the other, can they both not co-exist? All this pressure on clean energy and “clean” cars – suddenly a movement with a lot of peer pressure. Surely those that contribute do and those who cannot don’t. The migration to EV’s makes sense when it is economically viable and does not destabilise the grid. Capitalism is the deciding factor and right now it just does not make sense.
Sometimes your industry or business only exists because of inefficiencies – be too streamlined and reduce the base of disposable income. Be careful what you wish for!

@Joely, also agree on that. I am just disappointed that Mercedes has a time line of 20 years to decide if they want to continue with the production of ICE vehicles. It make it sound like they will only then be able to commit.

Absolutely. Even with ICE, if you knew what was going on behind the scenes at BMW in Rosslyn, you would lose all faith in the brand.

hopefully we sa gets to the point of fully ev status, the electricity power supplier, who ever it may be at that stage, will be able to supply enough electricity for the recharging of the ev’s

End of comments.



Subscribe to our mailing list

* indicates required
Moneyweb newsletters

Instrument Details  

You do not have any portfolios, please create one here.
You do not have an alert portfolio, please create one here.

Follow us:

Search Articles:
Click a Company: