Hamleys SA toy chain saved

New owners aim to recapitalise and stabilise the business, while former owner faces fraud charges.
Hamleys at The Zone @ Rosebank, one of seven stores in South Africa that will continue operating. Image: Suren Naidoo, Moneyweb

Christmas has come early for Hamleys South Africa – the local franchise operations of the world’s oldest toy store chain – as it has been saved through the business rescue process after facing closure earlier this year.

A new black empowered company called Antares is set to take over Hamleys South Africa, effectively recapitalising the business and saving some 140 jobs. Antares is backed by two independent Joburg-based family-owned retail groups, Osbro Home and Rand Outfitters.

Read: Hamleys SA in business rescue as malls face more headwinds

Senior business rescue practitioner from Business Rescue Partner, Stefan Steyn, confirmed to Moneyweb on Monday that a successful business rescue plan had been put together and had received “majority support” from Hamleys SA’s creditors.

“The business rescue team met all the creditors and worked with Hamleys South Africa’s management team to save the business. We believed that it was a business worth saving, so we are glad to have secured a deal with Antares, which is largely backed by Osbro. The business rescue process was crucial for Hamleys South Africa’s survival. Had we not secured the deal, the business would have been liquidated,” he said.

Read: Edcon limits jobs cuts despite 150 store closures

“We had over 30 leads with potential buyers and investors to recapitalise the toy chain, but most were looking for a bargain. Osbro has a track record in retail and realised the value in the Hamleys brand, with their plans aimed at stabilising and growing the business,” he added.

The announcement of the deal follows Moneyweb breaking news in February that the local Hamleys franchise was facing financial trouble and placed into business rescue. At the time, the chain closed one of its biggest stores in SA at Mall of Africa in Waterfall City, which is majority-owned by Attacq Limited. Hamleys’ first store in the country at Greenstone Mall in Edenvale has also since closed its doors.

Ensolor, the local franchise operator of Hamleys in SA, hit financial trouble in January this year following allegations of fraud within the company. When the group was placed into business rescue in February, Steyn would not comment to Moneyweb on the fraud allegations.

Fraud charges laid

He, however, confirmed to Moneyweb on Monday that charges of fraud have now been laid against the Ensolor group’s founder and sole director, Philip Paphitis.

“We have not managed to track him [Paphitis] down, but a case of fraud was opened at the Bedfordview Police Station earlier this month regarding this matter.”

Reiterating a statement Moneyweb received from Hamleys South Africa’s new owners, Steyn noted that the group was in turmoil when it was forced into business rescue in February.

“The business was left abandoned, in debt, along with empty bank accounts by the [then] sole director and shareholder,” he said.

“Despite securing new owners to recapitalise the company, we are still pursuing the former owner and more than R20 million in lost funds.”

Hamleys’ South African franchise has seven outlets operating in the country currently, including stores at Sandton City, Eastgate Shopping Centre, The Zone @ Rosebank, Bedford Centre and Menlyn Park in Gauteng. Its two coastal stores are at Cape Town’s V&A Waterfront and the Gateway Theatre of Shopping in Umhlanga.

A new Hamleys store is set to open in December at Fourways Mall, which has undergone a multi-billion-rand expansion into what is currently SA’s largest shopping centre.

Faheem Mohamed, a director at Osbro Home, told Moneyweb the group sees good potential in growing the Hamleys chain in SA. However, he says over the next 20 months the focus will be on stabilising the business and its existing stores.

“Antares will be the holding company of our Hamleys South Africa business, together with our partners in the venture – the Laher family. In fact, we were told about the Hamleys opportunity by Riad Laher, managing director of Rand Outfitters. We’ve looked at the toy chain’s financials and did our research, and believe we can add value and ultimately grow the chain in SA,” he said.

Import strength

“With a dozen stores in Gauteng and Limpopo currently, Osbro Home has been in the retail business for 30 years. We import and sell homeware and toys. Our strength on the import side will give us an advantage in growing Hamleys in SA,” he added.

As private investors, Mohamed did not want to reveal how much is being pumped into the Hamleys South Africa recapitalisation. However, he said the group has been in contact with Hamleys’ new global owners, Reliance Brands, a subsidiary of India’s largest company, Reliance Industries.

Hamleys, which was established in 1760 in London, has also faced financial troubles internationally with the growth in online retail, especially in its original home market in the UK. Several stores have been closed in Europe as the company hit financial losses. However, its presence has grown in India, where Reliance Brands has been the franchise operator for years.

The global toy chain has had several foreign owners since 2000 and in May this year was sold by Hong Kong listed C.banner group to Reliance Brands for £70 million. Reliance is led by Mukesh Ambani, who is reportedly Indian’s richest tycoon.

Read: Richest Asian buys famed British toy-store chain Hamleys




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Paphitis did a duck with the cash early this year and ‘they’ cannot find him! These guys have really been popping out of the woodwork over the last decade or so and our authorities are pretty lame in law enforcement (i.e. tracking and prosecuting). Hence little to no deterrent.
It is clear when one reads these stories that there are crooks and fraudsters equally spread across govt and the private sector.
Good on Antares (Osbro Home and Rand Outfitters) for stepping into the breach here. Hopefully they will succeed in their endeavours.

Ms/Mr Moderator – WOW, 9 hours to clear this little comment. WhatUp dudes?

The toy market is very competitive in SA. Hamley’s will have to turn their business model upside down. It’s a store that trades on appearances and expensive locations with a narrow product selection.

Having been in this business some years ago I still believe it is a declining business unless there is a reduced stock of many line items that have no place left in modern society. After some extensive research glad I made my decision years ago.

ToysRus in USA and Hamleys in UK went down. No chance of this lot surviving especially with BRescuer getting what -R10/15 000 a day – huge rental and expensive products.

Hold on, Im confused, Philip Paphitis went missing AFTER business rescue proceedings initiated? Along with 20 mil from the bank accounts? Where did the money go? How? Is he still alive? Who are these bussiness rescue practitioners? At what price was the firm flipped? Sounds to me like the dark underbelly of the toy business LOL

I would have missed the Hamleys train!

Dodgy greeks
Last week it was Spar
Six months ago it was Adam Cazavelitis
Now its Papulitis
Next its Chicken Biryani

Add Nic Georgiou and his shenanigans

What should not be overlooked is that Greeks have been major contributors to this country and I thank and salute them for this.

Oh Phillip – what have you done?

End of comments.





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