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Naspers’s insurance plan – Prosus

It’s a bit sad when your first anniversary comes along and all anyone has to say is ‘What was the point? Why do you exist?’
Prosus is on the edge of the metaverse trying to pick up scraps, while Tencent is at the very centre – but Tencent’s ability to exist relies on the goodwill of the Chinese government. Image: Jasper Juinen, Bloomberg

For the last few weeks the Prosus team has been working hard to persuade anyone with the time to listen that there was a compelling reason for it to be hived out of Naspers and listed separately on the Amsterdam Stock Exchange.

It’s likely that awarding a really generous remuneration package to the team members and their expensive hangers-on was only part of that reason.


The main reason was to reduce the hefty discount between Naspers/Prosus and Tencent; this, so the story goes, would be achieved by Prosus building up its own attractive portfolio of businesses.

A year is obviously too short a period to determine whether or not the strategy will be successful, but the signs aren’t encouraging. Prosus has failed to secure two eye-poppingly expensive acquisitions (even more expensive now), and the discount has grown.

Read: Prosus growing steadily, says management (Jun 30)

The grim reality for one-year old Prosus is that, on the basis of all we know, there is little to no chance its leadership team – no matter how much it’s paid – will weld together a collection of internet-based investments that could match what is being welded together by Tencent. Even if a lot of the estimated 700-plus companies Tencent has invested in fail, there is still considerable scope for continued great success. And it would be a level of success several times more impressive than the most successful scenario Prosus could hope for.

Tencent is at the very centre of the global metaverse; Prosus is on the edge trying to pick up scraps.

Gap widening

No matter how fast the Prosus team runs to chase down the discount, the Tencent team will be running considerably faster driving it up.

Read: SA stocks plunge as Tencent fall hits Naspers and Prosus (Aug 7)

Being the internet there might of course be some totally unseen and currently unseeable scenario that could play out in the coming years and make it all worthwhile for Prosus and its shareholders.

But without being able to see that, it does seem that right now the best explanation for the existence of Prosus is as a form of insurance.

It is insurance against the world as we know it being upended.

Insurance against President Xi Jinping deciding one day that China does not need the rest of the world that much after all and opting to challenge the ownership of 31% of one of the country’s most important national champions. That’s the stake that currently rests with Prosus.

Read: Naspers holds 74% stake in Prosus post IPO (Sep 2019)

That might sound more like a President Donald Trump manoeuvre than something the more grounded Xi would contemplate, but the Chinese president – a noted nationalist – seems increasingly willing to incur the ire of international leaders and pursue what he perceives are his country’s own interests at any cost.


Xi’s inclination to take a tougher stance in the global economy is currently evident in Beijing’s growing use of what was described in a recent Financial Times column as a policy of ‘coercive commercial diplomacy’. This sees Beijing blocking imports ostensibly because of safety or other concerns, from a country that has displeased Beijing or as a warning not to challenge China’s politics particularly on the Uighurs, Tibet or Hong Kong. Germany, Australia, Canada, Philippines, Japan, Sweden, UK, Mongolia are some of the countries on the receiving end of China’s coercive commercial diplomacy.

It is of course not the first time a powerful economic player has flexed its muscles to secure its interests – that is the story of colonialism as well as a feature of the dominance of the US throughout the 20th century.

Indeed Trump’s combative approach on Huawei and TikTok – an approach expected to be continued even under a Democratic presidency – is a reminder to China of the scope of tit-for-tat diplomacy.

Wanting insurance makes sense …

So, back to Naspers and the so far value-destroying creation of Prosus.

The thing is, in a global environment of tense jingoism where enormously valuable high-tech companies are prized assets it is reasonable to want to create some insurance against someone grabbing one of those assets.

Tencent is one of the most valuable of those prized assets.

It is the world leader in gaming and runs the largest messaging, social networking and mobile payments platform in China.

As one analyst recently enthused: “In China, Tencent is like Facebook, Nintendo, Shopify, Netflix, Spotify, Slack and PayPal rolled into one. It’s flagship product, WeChat, has 1.2 billion users and those users spend more time in the app every day than Americans spend on all social media combined.”

In his ‘Not Boring’ blog, analyst (and Tencent shareholder) Packy McCormick explains how Tencent turned the profits from its social networking, ecommerce and gaming cash cows into a global investment portfolio that includes many of the world’s most popular video games, the fastest-growing internet businesses in China, meaningful stakes in Tesla, Spotify and Snap, as well as a portfolio of international startup unicorns second only to Sequoia’s. Tencent has proved to be a world-class capital allocator.

While McCormick is, like most analysts, excited about Tencent’s current dominance, it is Tencent’s future that thrills him to hyperbolic levels.

Tencent in ‘best position’

“Tencent is in the best position of any company to usher in and profit from the metaverse, the misunderstood and potentially mega-lucrative evolution of the internet,” says McCormick. (According to one definition, the metaverse will be ‘an always-on, real-time world based on the internet, in which an unlimited number of people can participate at the same time’.)

“Tencent’s structure and strategy – providing capital and traffic – is the perfect model to profit from the decentralised, competitive, creator-friendly ecosystem that the metaverse is likely to be,” says McCormick.

Even if you’re not as robustly enthusiastic about the metaverse as McCormick, even if the future is a very pale version of his metaverse, Tencent is in line to score big time. It has capital, and through its investments it knows where the market is headed. It can buy into those markets, securing a strong and profitable foothold before competitors.

But here’s the thing – for how much longer will a jingoistic Chinese leadership, in an increasingly hostile global environment, be happy with ‘foreign’ ownership of one of its national champions?

Particularly one that is not only hugely valuable but is critical to the government’s ability to keep tabs on its 1.4 billion citizens?

It is important to consider that despite its valuable international investments, Tencent’s ability to exist and flourish relies on the goodwill of the Chinese government.

Building some sort of insurance against the possibility, no matter how remote, of China once again turning inwards seems like a reasonable strategy. If anything did happen to Tencent then Prosus would have an asset base that might provide some comfort to Naspers’s shareholders.

Comfort in complexity

No doubt the present, extremely complex share ownership structure that exists between Naspers/Prosus and Tencent provides some comfort for Naspers/Prosus shareholders – the more so given that it is controlled by South African-based private entities in which Koos Bekker is assumed to play a dominant role. Bekker is known to have had excellent relationships with senior Chinese officials over the decades. But he is of an age where insurance is advisable.

It is of course all quite dramatic speculation and even four years ago might have seemed fanciful. But Trump, Covid-19 and an increasingly truculent Xi means there is no such thing as certainty in the world of business and politics. Everyone needs insurance.

Still, it’s difficult to understand why they’re paying the puppets at Prosus so much to build a consolation insurance prize.

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This is an excellent article. I think that Trump is playing Russian roulette with Xi and that it might backfire on Naspers.

“What was the point, why do you exist”


This view is echoed by the vast majority of investors in Naspers.

Ann Crotty is the best.
Excellent analysis.

Yes, well informed and instigated by a certain gent to attack any Naspers company.

Agreed, great article. Would be interesting to to see some analysis on whether “Naspers/Prosus” size poses a systemic risk to ZA pension funds.

”There is nothing in socialism that a little age or little money will not cure”

Will Durant (1885-1981)

Oh, Really Ann Crotty?

”It is important to consider that despite its valuable international investments, Tencent’s ability to exist and flourish relies on the goodwill of the Chinese government”

This must rate as the biggest piece of Bollocks (Coronavirus related) that I read in 2020′

Everything that happens in sunny SA lately is only due to the Champagne Socialists’ goodwill, anyway?

I think it is highly unlikely that the Chinese authorities would want to discourage investment and all recent moves have suggested the opposite e.g., they encouraged MSCI to include Chinese stocks in indices.

If the Chinese govt wants to protect entities from foreign influence they can do so with legislation, of which there is already a lot (this is why Naspers’ assertion they need the control structure to satisfy the authorities does not hold water.

$Web at its best. Bravo Ann! A very complicated subject about which I now know a lot more

It’s the newly wealthier 1.3 billion Chinese, three times the size of the US population that has made the difference for Tencent which is catering for their curated marketing. Gaming, the Chinese love to gamble, and shopping.

… and I think the go-to new startups in the mainly tech sphere have been hugely overpriced. I think even Mr Buffet has not found anything to buy at a good price.

When a company gets this complex I am always sceptical. Thanks for the great article, I know how NASPERS works from experience.
They solve problems within a company with a pile of cash thrown at the issue, after the cash is finished, they try and merge with the competition instead of detailed, cheaper planning beforehand.

imagine integrating 700 acquisitions, even if a third were bought in order to kill them!

I don’t get how the insurance angle works? China will do whatever suits China. They feel rocks about Naspers, Bekker or the Netherlands and looking at their south china sea adventures they also know Trump is an empty threat.

Ann…as always perfectly calling out the emperor without clothes.
Bob has no idea what he’s doing…not even eBay wanted him back and JustEat knew he has no clue.

All he’s doing is paying h i myself and the rest of the managent a fortune.

What a pity Koos doesn’t see it…

End of comments.





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