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Shuter: Board will have a year to find a successor

‘Four years at MTN is equal to eight years anywhere else’ – Rob Shuter.
MTN CEO Rob Shuter is moving on. Image: Waldo Swiegers, Bloomberg

Rob Shuter’s announcement that he will not seek to extend his contract as MTN CEO a year before it ends will allow the board enough time to pick a suitable candidate. 

News of his departure overshadowed the mobile operator’s full-year results on Wednesday.

Shuter, a former banker who joined MTN in 2017, says the job is taking a toll on him. “Four years at MTN is equal to eight years anywhere else.”

“It has been the greatest privilege of my working career, but it has been enormously challenging. And it comes at a great sacrifice as my brother here knows [referring to MTN FD Ralph Mupita].

He half-jokes that he spends so much time travelling that by the time he comes home his dogs don’t recognise him.

World Wide Worx MD Arthur Goldstuck says Shuter has done a good job of turning the group around. When he took charge it was clear that, in its cross-border operations, MTN “was playing hard and fast with the rules”.

At the time, the group was initially fined $1.7 billion for not registering SIM cards. It was then ordered to pay an additional $2 billion in taxes in 2018. All of these matters have now been settled.

Nigerian relations

Shuter says relations with the Nigerian authorities have improved. He and MTN chair Mcebisi Jonas flew to the West African country in January to meet with key decision-makers, including President Muhammadu Buhari.

He said one of the things MTN plans to change in Nigeria is to get more Nigerians involved in the company. This, along with the listing of MTN Nigeria on the Nigerian Stock Exchange last May, will hopefully get Nigerians to see it as more of a local company rather than a foreign firm doing business in Nigeria.

“The lesson we’ve learned is that you have to be very efficient in how we manage these relationships.”

Despite the regulatory difficulties in Nigeria, it remains a key market for MTN as it is seen as a big growth driver. This is evident in its results for the year to end-December, with service revenue in Nigeria rising 12.6% to R46.6 billion and earnings before interest, taxes, depreciation, and amortisation (Ebitda) up 15.7% to R20.9 billion.

Nigeria is not the only operation that did well. Its Seagha region – comprising Ghana, Uganda, Rwanda, Zambia, South Sudan, Botswana and Swaziland – saw service revenue jump 21.7% to R 26.7 billion.

There’s a similar story with Mena, which houses its Syrian and Sudanese operations: it saw service revenue rise 18.8% to R21.65 billion.

For its part, its West African operation Weca only saw service revenue up 2.9% to R8.9 billion.

Letting the side down

The weakest performance came from South Africa, where service revenue increased a nominal 0.4% to R36.4 billion.

The difficulty in the local market can be seen in voice revenue falling 0.6% to R15.7 billion. This was somewhat offset by data rising 5.2% to R12.63 billion.

Read: Data price cuts: MTN, Telkom test CompCom’s patience

Nursing the steady fall-off in voice revenue while preparing the group to be more focused on providing a data service was one of the trickiest things Shuter had to manage, says Goldstuck.

This transition sees its voice service revenue for SA now only making up 42%, with services like data, digital and wholesale making up the rest.

Although voice is clearly on the decline locally, Shuter still sees a future for it in MTN’s cross-border operations. He points to the room to grow in some markets, as well as the continent’s youthful population, as opportunities for its voice service.

This potentional can be seen in statistics from the International Telecommunication Union, which show that while SA has 159.93 mobile-cellular telephone subscriptions per 100 inhabitants, Zambia has 89.16 and Benin 82.38.

Operational performance

Aside from South Africa, the group’s operations all reported an upswing. Conspicuous by their absence however were references to MTN Irancell. Other than saying it was an “associate” company, there was little mention of it.

According to the results booklet: “MTN Irancell delivered a solid result notwithstanding the challenges facing the business with the re-introduction of US sanctions, the depreciation of the currency and the high rate of inflation. Service revenue grew by 20.1% [to R7.91 billion], with voice up by 24.2% [to R2.8 billion] and data revenue up by 23.2% [to R4 billion].”

Though MTN Irancell might be stuck in limbo, there is no such rudderlessness with Shuter. He says he will be working nonstop until he leaves in a year’s time.

“I have an on switch and an off switch. I don’t have a medium switch. So I will be fully engaged for the next 12 months.”

Luister na Moneyweb editor Ryk van Niekerk se onderhoud met MTN finansiële hoof Ralph Mupita:


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Couple of issues i see with MTN, but i also feel that if they work on it, they might turn it around.
1. MTN is strong headed – look at the regulatory issues in Nigeria & Competition Commission (a-the law is the law – accept it and move on; b-now with the lowering of data prices, they play hardball, which actually reflect bad, as the consumers see a greedy company
2. When you go to the other countries – you need to adapt, blend, integrate (this is 2020) and bring locals onboard. Too cozy with politicians and not taking care of the customers will come back to bite MTN
3. MTN seems to miss opportunities(not a team player) to be the favorite for the customers (always the last to react and they would rather “flex muscles” and then play the victim once they are being forced to get onboard
4. SA MTN service is slow, expensive(SA fees are high/unfair compare to the rest of the world and once you start to travel, you will see it) and if you have issues, it takes awhile to address this. In 2020, you would expect MTN to be a global leader, not a 3rd world country company “trying to make it on the big stage”
Currently MTN is slow at learning lessons, but if they get their act together, they can be a preferred mobile operator in Africa

Dont have to explain Rob. I have been there … Found MTN a bit of a slowco … rigid in its processes …
far from dynamic … takes along time to adapt to technology….

I found Vodacom a better service provider in all aspects.

Good Luck Rob, you deserve better. Dont forget to change your sim card to Vodacom.

“He said one of the things MTN plans to change in Nigeria is to get more Nigerians involved in the company.”

I can give you the details of a Nigerian prince who emails me on a regular basis :).

“ Four years at MTN is equal to eight years anywhere else.”

Correction : four years as CEO of MTN is more like the present value of 400 years of being paid a fair salary

End of comments.





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