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Law firm audits Bell Pottinger after allegations of sowing racial tension

PR firm wants to limit damage to its reputation.

Controversial UK public relations firm Bell Pottinger reportedly appointed an international law firm to undertake an audit into wide-ranging allegations of stoking racial tension in South Africa as part of a campaign to deflect criticism away from president Jacob Zuma and the Gupta family.

The Financial Times and PR Week reported that Bell Pottinger has commissioned a law firm to “audit” of the work it performed for the Gupta family and Oakbay.

According to the reports, Bell Pottinger intends to use the independent audit report to limit damage to its reputation. The law firm has not been named and a report is expected to be released within the next few weeks.

The commissioning of the audit followed damning revelations in the leaked Gupta emails that provided seemingly conclusive proof that Bell Pottinger fuelled the racial agenda. The emails also revealed how Bell Pottinger executive Victoria Georghegan interacted with Zuma’s son, Duduzane, to formulate a campaign to manipulate the political narrative in the country.  The firm also drafted a statement for the MK Veterans Association and penned a speech for ANCYL president Collen Maine.

Deny any wrongdoing

In the wake of a leaked SACP report which brought the allegations to the fore, the PR firm, terminated the contract with the Guptas in April this year. It also followed after several firms such as Richemont, Pan African Resources and Tharisa Plc ditch the firm in reaction to the allegations. Other international groups such as civic organisations and Richard Branson also initiated investigations into Bell Pottinger’s conduct.

The UK operation of SA Tourism has also recently cut ties with the firm, but denied that it was due to political reasons.

Bell Pottinger has strongly denied the allegations since it came to light. In April it said in a statement to Moneyweb that the SACP report, which first brought the allegations to the fore, was “wholly untrue’.

The firm also said it merely did work for the Gupta family to “help Oakbay defend itself from attacks on its reputation, correcting misrepresentations and defending it and its owners from politically-motivated attack.”

Social media criticism

Since the release of the SACP report, Bell Pottinger has been the target of vicious social media rants.

The PR firm has since faced daily criticism from South Africans on social media under hashtags such as #bellpottingermustfall

Bell Pottinger’s head office is in London. The group employs more than 240 PR professionals and 50 partners and has offices in Abu Dhabi, Bahrain, Dubai, Hong Kong, Kuala Lumpur, Singapore and Yangon.



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“The firm also said it merely did work for the Gupta family to “help Oakbay defend itself from attacks on its reputation, correcting misrepresentations and defending it and its owners from politically-motivated attack.””
No professional company should be doing business with Gupta’s – if SA banks decline to do business with them then so should any other professional entity. That is first error they made! And what about their business with Duduzane Zuma?

The previous posts were moderated because they were defamatory and added very little to the debate.

Ryk – if you believe that BP has acted immorally and have put money ahead of reputation and integrity then allow readers to express this in the language of their choice. Defamation is only a valid defence if the view expressed runs contrary to how the alleged ‘defamed’ party acted, or (sometimes) if foul language is used – i.e. swear words.

Low morals, putting money ahead of principles, doing anything for a buck, etc, etc definitely equates to what some consider the oldest profession. And, if folk equate BP to what the profession is called then they have deserved it. How does calling a spade a spade not add to the debate?

End of comments.





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