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How Carling Black Label & Vida coffee lure us in

Video interview: A look at the reasons for the success of these brands.

Why do we choose to drink Carling Black Label beer at the rugby, or go to Vida e Caffe for our early morning cuppa?

While we may think it’s simply because these are great tasting offerings (and they certainly are), we are also responding to some very clever branding tactics.

As Christopher Human, Head of Strategy at Brand Union Cape Town explains in this video interview  these brands are leveraging their unique ‘brand assets’ to lure us in.

Click on the image to go to the interview

Christopher Human copy

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