Toyota anticipating SA government support to reduce the price of new energy vehicles

Says it has priced its new Corolla Cross hybrid vehicle accordingly.
TSAM CEO Andrew Kirby, President Cyril Ramaphosa, KwaZulu-Natal Premier Sihle Zikalala and Trade Industry and Competition Minister Ebrahim Patel celebrate the official launch of the Toyota Cross production line on Tuesday. Image: Supplied

Toyota South Africa Motors (TSAM) is anticipating that the government will provide a support package to reduce the price of new energy vehicles (NEVs) to make them more accessible and drive volumes.

TSAM President and CEO Andrew Kirby confirmed on Tuesday he is confident the Automotive Green Paper published by the government “will translate into formal regulations and government support”.

“It is for this reason that we have set our pricing accordingly so that hybrid technology can become more accessible,” he said.

Read: Increasing demand for electric vehicles in SA

Speaking at a function at TSAM’s Prospecton Plant in Durban to celebrate the opening of the Corolla Cross production line in South Africa, Kirby said the cost of NEVs is simply not viable for many customers without the type of government support packages that are available in other countries to establish a strong demand.

The Corolla Cross SUV model, which will be built at the TSAM manufacturing plant in Prospecton near Durban. Image: Supplied

Kirby said the Green Paper details concepts that will allow the automotive value chain to pivot towards NEVs.


Minister of Trade and Industry and Competition Ebrahim Patel said that based on the imperatives of climate change, his department is looking at the development of electric vehicles and the launch of the Corolla Cross production line “is a very important step in that direction”.

“We published the Green Paper for public comment and are taking it to Cabinet as soon as the different inputs have been collated and the funding modalities have been worked through,” he said.

Green Paper process

When the Green Paper was published, the stated aim was for the strategy to be finalised within 90 days following its gazetting to allow the policy proposals to be submitted to Cabinet for consideration by October 2021.

It appears unlikely this target will be met.

However, Mikel Mabasa, CEO of automotive business council Naamsa, believes the Green Paper process is “still on course”.

Mabasa said the Department of Trade and Industry and Competition (dtic) has indicated that it has received quite a number of comments from different stakeholders and are going through each and every comment.

“We want to obviously give them an opportunity to finalise those comments because the last thing we want is for them not to consider everything.

“We are hoping that they will be able to come back to us with some very definitive timelines on what the next steps will be after they have gone through the comments. They have not yet announced the new timelines,” he said.

Kirby told Moneyweb after the formal event that a lot of work has been done on the cost modelling on the programme and he is aware the dtic is still getting more input.

“But I suspect it will be finalised in the next six months,” he said.

President Cyril Ramaphosa said it is fitting that the Corolla Cross hybrid vehicle is being launched a week before the COP26 Climate Change Conference.

He said the government has called on leaders of developed economies to support South Africa’s efforts to green the domestic economy and address the country’s very ambitious climate change goals through equally ambitious grant and concessional funding support.

Ramaphosa said the South African government has identified three key priorities for climate action:

  • For Eskom to reduce its carbon emissions,
  • For electric vehicles to be produced in South Africa, and
  • For the green hydrogen economy to be fast-tracked locally.

“Government published a draft paper for public comment on a roadmap to the production of fully-electric vehicles, which will be taken further based on the discussions with international partners and the local industry.

“The launch of the Corolla Cross hybrid is an important step on our path to transforming the car-making business into a green industry success story. It will take hard work. But we must do it,” said Ramaphosa.

Kirby said Toyota has invested a total of R6.5 billion in its Prospecton plant over the last five years, with the Corolla Cross accounting for R2.6 billion of this investment.

He said the introduction of the Corolla Cross model has generated a total of 575 new jobs at the plant while more than 1 200 direct jobs were created in the component supply base.

Local content

The significant focus during the project was to maximise the local content for this model, which has resulted in the localisation of 621 parts with 56 local suppliers – 16 of which are black-owned – and has brought five new black-owned Tier-1 suppliers on board, he said.

“The economic contribution with TSAM’s local suppliers for this project is over R1.4 billion per annum.”

Journey to carbon neutrality

Kirby said more than any new model TSAM has ever brought to the market, the introduction of the lower emission Corolla Cross in hybrid guise is significant in that it is integral to Toyota South Africa’s roadmap towards carbon neutrality.

This is not just limited to reducing vehicle emissions but spans activities across the entire value chain, including its suppliers, manufacturing facilities, offices and parts warehouses.

Kirby said TSAM plans to significantly accelerate these activities and is targeting to increase its onsite photovoltaic solar capacity from the current five megawatts (MW) to 31MW, and plans to repurchase the remainder of its electricity needs only from renewable resources by 2028.

“We are therefore targeting to be 100% reliant on renewable energy by 2028,” said Kirby.

“As a pilot step towards carbon neutrality we are investigating ways to eliminate or offset the balance of our carbon emissions, especially those originating from the use of natural gas in our production processes.

“We are targeting to invest over R2 billion to realise these goals in the next seven years,” he said.

Kirby added that TSAM is committed to the adoption of NEVs in the South African market and also needs to keep pace with the green regulations in its export markets, such as the UK and the European Union.

The launch of South Africa’s first locally produced volume hybrid electric vehicle therefore not only gives local customers the opportunity to pursue their own change to green mobility but also “establishes the building blocks for our long term sustainability as a globally competitive and relevant exporter”.

Kirby added that to drive this change as fast as possible, TSAM itself has a very ambitious target of selling more hybrid Corolla Cross models than traditional internal combustion engine models by 2035.

He said only 224 NEVs were sold in South Africa in 2020 and only 322 to date this year. “We plan to fundamentally change the NEV landscape in South Africa from a few hundred NEVs a year to well over 10 000 …

“As government policy and support becomes clear … Toyota South Africa will grow NEV availability in South Africa with carbon reducing and zero emission vehicles.

“We will be providing hybrid electric vehicles, plug-in hybrid electric vehicles, battery electric vehicles and even fuel cell electric vehicles as soon as possible but always in tune with our customers’ true practical needs and always considering the most important way to fight our common enemy, carbon,” he said.

Kirby said TSAM truly believes the best way to reduce carbon emissions as soon as possible is to offer a choice of diverse solutions to its customers so they can choose the best options for their diverse circumstances.

“Our roadmap to carbon neutrality promises to be an exciting journey and Toyota plans on playing a pivotal role as we transition towards green mobility in South Africa and on the continent.”



Sort by:
  • Oldest first
  • Newest first
  • Top voted

You must be signed in and an Insider Gold subscriber to comment.


Don’t anticipate too long.

As always, all you need to get a politician to show up to something is a pair of scissors, a lint, and a news crew.

LOL – My car is a hybrid – it has a battery !!
If Hydrogen cars were such a success they would have outsold Tesla !!
It takes more energy to generate hydrogen than is can deliver
In SA that energy will have to come from coal burning Eksdom plants — Figure the green effect of the process !!!
Then the engines can expect around 20 to 25 percent energy efficiency comparable to fuel burning cars
Electric motors on the other hand are about 95% efficient

I recently learned that even some high-performance ICE engines are more thermally efficient than Eskom’s generation fleet (30.6% in 2020, down from 32.6% in 2011). Shocking incompetence and neglect of a strategic national resource.

EV’s is not for SA.

They say you can run a household from an electric car’s batteries. Does that not mean it takes the electricity to run a household to charge a EV?? We don’t even have electricity to run a household properly!!! With this amount of electricity required to charge EV’s how does this reduce carbon??

Wont work in SA man!! TSK!!

LOL – I can possibly make it work.
During 10h30 and 13h00 I have excess solar power available to charge it!
Under serious consideration now !

….already under serious construction now 🙂
Look at this – I put R120 000 in the bank (I want interest to buy beer see) and I get about 6% (6% ROI)
But I put that R120 000 on my roof (pv system)and this year I save R12 000 on electricity fees, w.o.w. I get 12% ROI
With Eskom tariffs climbing at 10% next year will be 13.2% then 14.57% then.. then.. and after 5 years it’s 19.33%, after 10 years it’s 31%!
BUT what if Eskom rise it’s tariffs 15% per year? After 5 years and 10 years it’s 24% and 48% respectively.
Nah that won’t happen. Eskom won’t rise tariffs 15%.

typo — R12 000 equates to 10%

@Logically Speaking Your calculations are a bit blue sky and need a bit more context about the total cost of ownership of solar. Failure rate and diminishing returns of the batteries and panels over time, maintenance of your system, the depreciating value of the solar system as it ages, and the reduction in value due to the introduction of newer technology. I have a few friends that did solar and in the long run they were not prepared for the costs of ownership, and it almost financially ruined one of them. Things are rarely as simple as it seems not even the investment at the bank, that will eventually be subject to taxes.

Cars need roads,trains need rails to function…..both are non-existing in my town. Good to see a “leader” so ecstatic cutting a ribbon, yet clueless what is going on at ground level.

There is a massive market for electric taxis that can be charged at illegal electricity connections. Just saying.

How quaint. Our leader should publish a book of fairy tales aimed at the very, very junior market. Where his Minister of Transport blusters along, he speaks affectedly but unconvincingly of pipedreams. South Africa is at least 20 years away from EV’s in cities and considerably more for long distance travel.

Maybe govt can show it’s support by buying these locally assembled Corollas instead of those gas guzzling imported thundering Mercs and BMWs for ministers and their bodyguards to speed around in. Another advantage would be we don’t have to scamper out of the way of those blue light convoys doing 180+ on our highways. C’mon Mr Pres show solidarity, support local through actions not words. We are tired of words in SA.

I cannot get my head around the long term cost feasibility of a Hybrid vehicle. A stupid concept. You have BOTH the cost of maintaining an ICE engine, and the replacement cost of the EV-battery. Double the maintenance complexity.

When a hybrid is running on battery-mode, it has to tag along the dead weight of a switched-off engine (along with weight of gearbox, fuel tank, and sacrifice space for exhaust system)….you can then just as well, use such dead weight (and space saving) and have a bigger battery instead for longer range, as in a true elec-only EV.

And when a hybrid car runs on its petrol-engine, it works harder by tagging along the dead weight of a battery & associated electrics. Won’t be as efficient as a well designed petrol car, without the extra weight.

If prefer a greener car, rather opt for a true (elec only) EV, with longer range.
In a 2-car household, then the one spouse that does the shorter inner-city trips, use the (elec only) EV, and the ICE vehicle is used for the family’s holiday and longer-distance trips. You then pick the one for the best application on the day of use.

Depending on the drive-mode, a hybrid car always have the alternate power source not in use, half the time. It’s like a business or farmer having half their fleet of trucks (or tractors/harvesters) standing still. What is parked in the shed, does not earn money.
For a private individual driving a hybrid, is like fully paying for both features, but always using half. You end up paying for it through depreciation and maintenance complexity.

TOYOTA, rather bring us more affordable “ToyZukis” from India’s Maruti factory….

End of comments.



Subscribe to our mailing list

* indicates required
Moneyweb newsletters

Instrument Details  

You do not have any portfolios, please create one here.
You do not have an alert portfolio, please create one here.

Follow us:

Search Articles:
Click a Company: