Is Starbucks ready for South Africa?
SA’s coffee culture is still in its infancy and competition will surely blast Starbucks from all sides…it’s not going to be easy to achieve long-term success.
Local cafés that rival Starbucks’ quality and service offering with a unique local “flavor”, established franchised coffee retail stores and convenience store coffee brands such as Seattle Coffee, won’t make the entry easy for the global brand.
Look at what happened when Starbucks entered the highly competitive coffee culture in Australia…
See the full report here:
Cell C proves there’s no such thing as negative publicity
Cell C had the most controversial story of the cellular networks in the past two weeks, when it released an advertisement where a dog is seen attaching itself to a man’s leg during various tasks he performs throughout his day – suggesting that he is ‘being taken advantage of’ by prices. The ad sparked controversy and the ASA [Advertising Standards Authority] were then called in … See the Video Report here for the ruling and publicity results:
Land Rover Defender owners create their own ad campaign for the brand
The Land Rover Defender has become a symbol of the intrepid explorer, and is undoubtedly a true brand icon among South Africans. So Jaguar Land Rover turned to the drivers and owners themselves – who created a beautiful campaign centred around their own real life stories and images. See the Video Report and campaign images here: